"J'ai lancé Storiatipic avec l'audace et la passion de créer."

For 15 years, Marie Gozard has been developing with emotion and passion Storiatipic, a brand of textile accessories, ready-to-wear and bags recognized throughout the world for its originality and unique know-how.

An atypical story

Born into a French and Italian family, Marie Gozard's European roots gave her a taste for travelling and discovering new cultures and horizons, until she landed in India. A journey that lasted six years and during which Marie Gozard nourished her passion for colors and materials.

In 2007, she returned to France and launched her brand. Very quickly joined by his twin sister Françoise Micciche, VDMD (Village du monde diffusion) became Storiatipic in 2016. Storiatipic creates and distributes its products to multi-brand retailers in France and abroad and combines the use of ancestral Indian know-how with its passion for French fashion.

The head office of Storiatipicis located in Messimy on the outskirts of Lyon, the cradle of the textile tradition in France.

A passionate designer

"I have Italian roots, a deep attachment to India where I have lived for a long time, a bag and a scarf in my hand, always ready for new trips. The world and encounters are the infinite source of my inspiration. »

Marie Gozard has an original background. She shares her experiences, her different personal and cultural inspirations in all of her creations. Each collection, each model has its own story and mixes without taboo pattern and figurative, materials and weaving techniques, ancestral know-how and the latest trends. With each season, there is a real desire to innovate, colorful themes that allow you to awaken the most classic wardrobes.

Distributed in more than 700 points of sale worldwide, Storiatipic, like the designer Marie Gozard, is above all a brand of character, which advocates values such as:

· Passion. Because life and the Latin sun flow through our veins.

· Openness. Open to the world, to others, generous and friendly.

· Respect. Of others, of traditions, of the world around us as an ethic of life.

· The discrepancy. An unconventional way of looking at the world, life and fashion.

· Atypicalism. An atypical style to dare to be different.

The Storiatipic style is now known for its non-conformist style that stands out at first glance.

Family affair

Storiatipic is an adventure that grows in the family.

Two twin sisters Marie and Françoise who work, imagine and push boundaries together, with the same passion.

A family of hearts, a team that is part of the history of Storiatipic, faithful craftsmen and manufacturers who bring quality and know-how.

Storiatipic is finally (and especially!) a brand that we want to share with you.

Design and manufacture

Since her trip, Marie Gozard has maintained a special and unique attachment to India. While the designs of our products are made in Lyon by the designer, she entrusts her production to historical and artisanal suppliers whom she visits regularly. A hand-in-hand work for more than 16 years.

India, world-renowned for its weaving techniques, its beautiful materials and embroideries, fits perfectly with the designer's style, the colors that give character to the products.

On site several times a year, the designer sources new materials and trends, ensures the quality control of production and compliance with environmental and ethical standards.

STORIATIPIC products

A meeting between art and fashion

Storiatipic has become the leader in accessories with more than 600 points of sale in France and abroad.

Recognized for years for its iconic scarves and scarves for women and men, the brand then expanded its range with leather goods: from clutches, to handbags to beach bags. For the past 4 years, it has been opening onto a ready-to-wear collection offering shirts, blouses, t-shirts, pants and dresses.

Since its inception, the brand has offered very natural materials, with a particular emphasis on combining various patterns and incredible colors that reveal each personality. In winter, the models offered are mainly in wool, wool and silk, modal and in summer we use linen, silk, cotton, modal...

Each piece is a long work of research, creation and selection of materials where curiosity and encounters give the products character.

The brand